Released on = June 5, 2007, 3:57 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The market for surfwear and surf-inspired apparel is large
and has significant potential for growth. It is thought to be worth US$13 bn a year
although its size is difficult to estimate because of variations in definitions.
Only about half of those purchasing surfwear

Press Release Body = Surfwear and surf-inspired clothing

The market for surfwear and surf-inspired apparel is large and has significant
potential for growth. It is thought to be worth US$13 bn a year although its size is
difficult to estimate because of variations in definitions. Only about half of those
purchasing surfwear are thought to be participants in boardsports themselves. The
other half are buying into the image and lifestyle that the brands represent.

An essential garment for all regular surfers is a wetsuit. This is a tight-fitting
outfit made of neoprene-a stretchy, synthetic rubber developed by DuPont. The
wetsuit, which was first created in the 1950s, works on the concept that the wearer
does not need to stay dry to stay warm.

Also critical for surfers are boardshorts, which are swimwear items for wearing in
warmer conditions. Boardshorts are generally worn long and baggy, and are made from
quick drying technical fabrics such as those made from polyester or nylon.

Boardshorts have also achieved considerable success outside the surfing community as
fashionwear. As such, they are considered to be the "killer product" in the
beachwear market.

Three major brands dominate the surfwear market: Quiksilver, Billabong, and Rip
Curl. All three originated in Australia, although Quiksilver, the largest player, is
now US-owned and USA-based.

The growth of the surfwear industry since the 1990s is largely attributable to the
increase in the number of female surfers-and those who aspire to be like them.
However, in a fiercely competitive market, surf brands have had to diversify into
other boardsports such as snowboarding and skateboarding with the aim of generating
sales all the year round.


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